As a Product Marketing Manager, you are responsible for making our products go to the markets that delight our customers, make a huge difference in our customers’ lives, and help achieve profits and strategic objectives that propel our company to success.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. These strategic insights are backed up with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our sales and marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to track performance, and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key responsibilities
– Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
– Follow and analyze market trends to position our products
– Develop and evolve market segmentation for each product offering
– Understand the competitive landscape—be an expert on our competition and how they are positioned.
– Collaborate with product managers and marketing team to develop product positioning and messaging that resonate with our target buyer personas.
– Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
– Develop product marketing strategies (pricing, advertising, product launching) in conjunction with our marketing team, to support the retention of existing customers and the acquisition of new customers.
– Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
– Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
– Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
– Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
– Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

Requirements
– 3+ years of product marketing experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and etc)
– Experience in market analysis and research
Comfortable using collaboration and CRM tools
– Familiar with various product marketing techniques, like email campaigns, pricing strategies and Google Analytics
– Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
– Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
– Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
– Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
– Bachelor’s degree in business or marketing.

Key desired outcomes

– Develop and execute account plans to build and strengthen relationships with clients, and achieve strategic sales objectives
– Preparation of client presentation materials and conduct of solution demonstrations
– Responds to tenders, coordinates the formulation of price quotations and solution proposals, submission of sales contracts for orders and maintenance of customer records
– Performs follow-up actions to close sales, and monitor payment fulfilment activities
– Applies a consultative sales approach to propose the most appropriate solutions to address the needs of clients
– Works well with account teams and other internal stakeholders to meet client needs and achieve service excellence
– Create and maintain a substantive sales opportunity pipeline to achieve sales targets
– Undertakes any additional initiatives, projects, or work as assigned by the line and senior management

Skills/Experience Required:

– BSc/BA in Business Administration, Sales or relevant field
– At least 2 years of software sales experience
– Proven track record in sales planning, execution and results
– Familiar with client relationship management and sales tools
– Team player with the ability to lead and excel
– Strong communication and negotiation skills
– Excellent time management and planning skills
– Exhibits good listening skills and is able to establish rapport with customers and team members alike easily
– Experience with Government tender processes will be an added advantage.

Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it sets the strategy, roadmap, and feature definition for a product or product line.

The position may also include marketing and recommending or contributing information in setting product pricing.

Other responsibilities include
– Provide the deep product expertise needed to lead the organization and make strategic product decisions.
– Analyse market and competitive conditions, laying out a product vision that is differentiated and delivers unique value based on customer demands.
– Plan activities from strategic to tactical and provides important cross-functional leadership — most notably between engineering, marketing, sales, and support teams
– Responsible for defining the release process and coordinating all of the activities required to bring the product to market
– Own the creative process of generating, developing, and curating new ideas
– Develops the business case for new products, improvements to existing products, and business ventures.
– Ensure that feedback and requests are seamlessly integrated into their product planning and development processes.
– Prioritise features by ranking them against the strategic goals and initiatives.

Requirements
– Minimum 4 years of relevant working experiences.
– IT Related Bachelor’s Degree
– Attains certification in product management is an advantage.
– Has technical knowledge or relevant domain knowledge that deals with document/content management
– Demonstrated success in defining and launching products that meet and exceed business objectives
– Excellent written and verbal communication skills
– Excellent teamwork skills
– Proven ability to influence cross-functional teams without formal authority
– Someone with Estate Management or Facility Management background will have added advantage

Key desired outcome

– Reporting to the Finance Manager, you are responsible for performing monthly and yearly financial preparation duties, such as AR, AP, GL and Costing
– Involved in annual budgeting and analysis actual vs budget, costing and variance analysis
– Assist in the preparation of audit and tax schedules and documents for yearly audit and tax matter
– Other ad hoc duties as and when assigned

Requirements: 

– Processes Diploma or Degree in Accountancy, ACCA or equivalent with at least 5 years of relevant experience in accounting
– Proficiency in Microsoft Office and experience in Xero Accounting system
– Must be independent, pro-active, resourceful, detailed and be able to meet tight deadlines
– Possess sound accounting and analytical skills, understanding of standard/average cost accounting and internal controls.
– Able to work with other internal stakeholders to ensure smooth operation and accuracy of data
– Prior project/job costing experience would have an added advantage